Yakima Car Racks | products and lifestyle
WHO:
Yakima Racks is the industry leader in car accessories and racks to be able to get to where you need to go with all your favorite adventure gear. They’re based in the Pacific Northwest. For over 5 years, we’ve captured product and lifestyle photography for Yakima.
HOW DO WE HELP: We create images that showcase the diverse amount of locations and activities that are possible to enjoy because of Yakima’s products. Almost every outdoor sport or adventure has a rack system to help transport gear easily on any car. Not only do we show the Yakima Rack products, but we showcase the lifestyles and adventures made possible because of Yakima gear.
HOW THEY USE OUR IMAGES: Yakima uses our images in printed catalogs, on their website and social media, and in ad campaigns both online and in print. They also use our images printed on product packaging and in printed collateral in outdoor retailers.
National Parks “Fresh Air” Campaign
Yakima partnered with the National Parks of America during their nationwide centennial celebration. During this “Fresh Air” campaign, we travelled to several different national parks including Joshua Tree, Zion, Bryce Canyon, Redwoods, Glacier National Park and The Smoky Mountains. During these shoots we often camped to be close to remote photoshoot locations, and we even participated in several of the adventures and activities including rock climbing, hiking and mountain biking to name a few.
Regional Activities | Product and Lifestyle
Yakima is based in the Pacific Northwest. They feature the diverse landscape and variety of outdoor activities this region offers in their product and lifestyle imagery.
